Available courses

GSCM 585 Research in GSCM

This course introduces students to academic research, particularly as applied in Global Supply Chain Management.  While academic research is a central part of a PhD program as well as an academic career, the course will have value for any student interested in the discovery of new knowledge.  Besides revelation, new knowledge typically comes from research, which can be an inspired undertaking.  In this course we will learn what constitutes good research (versus sloppy research), how research is conducted, and how findings are disseminated.  Students will learn about different types of research and what methodologies can be employed.


Customer Relationship Management

This course covers methods and principles for effective management of customer relationships and interactions. We will learn how to analyze customer-interactive processes and how to facilitate customer roles and customer value.  We will also study methods for strategically redesigning customer relationships to achieve increased satisfaction and decreased costs.  This includes identifying and evaluating opportunities for service innovation, which often includes application of technology.  One type of CRM technology is so-called “CRM Systems” for tracking customer information.